Analysis of La Velada del año 4: Influencers, marketing strategies and the secret of success

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When it seemed that the Santiago Bernabéu Stadium had already been the stage for all the most important events in the sports industry in Spain, Ibai Llanos arrived to break expectations. With 'La Velada del Año IV', Ibai became the only one in almost a century to come close to the expectation generated by the historic fight between Uzcudun and Carnera, achieving an unprecedented attendance for a boxing event in Spain. In less than two hours, the event surpassed its own record for the most watched streaming, reaching more than 3.8 million devices connected simultaneously on Twitch and more than 80,000 people present at the home of Real Madrid.


Key points about Ibai Llanos' 2024 boxing match
The Evening of the Year IV broke its own attendance record with more than 80,000 spectators at the Santiago Bernabéu and more than 3.8 million devices connected simultaneously on Twitch.
The event reached 18% of the audience share from 6:00 p.m., surpassing traditional television channels such as Antena 3 Telecinco.
The event's ability to capture and retain the attention of younger audiences demonstrates how digital entertainment formats, combined with the participation of personalities,
The highlights of the night: fights, results, artists
The highly anticipated boxing match began with a pre-match red carpet followed by a performance by singer Julieta Venegas. Afterwards, the first fight of the evening took place, pitting Argentine gamer Carreraaa against Spanish streamer Agustin51. Agustin51, known for his energy, dominated the fight from the beginning, securing the victory by unanimous decision. Although triumphant, Agustin51 declared that he does not plan to return to the ring in the future.

After this first confrontation, the Argentine singer and one of the greatest Latin American music figures Paulo Londra took the stage, marking his return after some time away from the stage. Londra performed some of his best-known hits, such as "Plan A" and "Adán y Eva", exciting the crowd with his presence.

The second match then took place between content creatorsGuanyar and La Cobra . The fight was nearly stopped when Guanyar suffered an apparent shoulder injury, but managed to continue until, as a precaution, it was decided to suspend the fight. The victory was awarded to La Cobra. During this segment, artist Young Miko offered a performance, performing a cover of Bad Gyal's "Chulo."

The event also included a historic 2 vs 2 match, with Alana and AmaBlitz representing Mexico, facing off against Zeling and Nissaxter from Spain. Alana and AmaBlitz showed remarkable superiority, winning the fight. Next, Spanish singer David Bisbal took the stage, performing his hits "Bulería" and "Ave María", and lifting the crowd's spirits with his energetic performance.

In the fourth fight of the night, Viruzz and Shelao faced each other in a duel without h administration directors email database elmets, a novelty in the Evening. Viruzz was dominant, particularly with a strong blow at the beginning of the fight, which earned him the victory by decision of the referee.

The night included a surprise performance by Will Smith , who performed his hits "Gettin' Jiggy Wit It" and "The Fresh Prince of Bel-Air," joined by his son Jaden and rapper Russ, which was a highlight of the event.

Another exciting moment was the "King of the Ring" match , a competition in adapted Mexican wrestling style, which featured nine participants. After several intense clashes, Karchez was declared the winner, although the victory was controversial, especially after a disputed victory over Sezar Blue.

Three-time Latin Grammy winner Bizarrap came next with a musical performance that included his famous sessions, although without the expected appearance of Quevedo. Next up was the main match between YoSoyPlex and El Mariana in a highly anticipated fight by all attendees. After three intense rounds and an extra round, YoSoyPlex was declared the winner.

Finally, and after a wait by the attendees, Anuel AA was in charge of closing the event, singing some of his most famous songs. Several controversies arose around his performance, but we will address this later.

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