Want to appear on Google? Invest in Adwords.

[shukla7789]

Google is the largest search engine on the web, with a 97% share of the global search engine market. Whenever we are looking for information, a product or a service, it is the one we turn to. But with billions of websites available, how can you make your company be found? The quickest and most efficient way is to use Google's advertising platform – Google Adwords – which has the intelligence to find your website when someone searches for words or search terms related to your business.

Adwords makes it easier for users to find your business when they are searching for what you offer, thus attracting traffic to your website. This traffic is paid. When you advertise on Google Adwords, you pay per click, that is, whenever someone finds you, clicks on your ad and ends up on your company's website, the value of the click is debited from your Adwords account credit.

By strategically using Google Adwords, you can encourage line database from potential customers to a store or establishment; boost e-commerce sales; increase the number of downloads or engagement of an app, among other goals you have in mind.

With Adwords, your company can reach the top of Google and boost its results , but for the work to be effective, you must follow some very important prerequisites, such as having a website adapted to mobile devices (smartphones and tablets) and entrusting the management of your campaigns to professionals specialized in search engine ad optimization. Otherwise, your investment may not be worth it.

To manage the Google Adwords tool, you need to be familiar with Google's advertising policy, understand how automated media works, know ad optimization techniques, know about the auction and Google's quality score, as well as have basic knowledge of marketing. id5 has certified Google Adwords analysts ready to deliver the best results. To receive our advisory service, click the button below.