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The weak point of direct marketing was delays in receiving a response. Now there are simple and effective tools for conducting a dialogue and placing an order directly in a social network or via a messenger. You can use a chatbot, but first you should make sure that it can work correctly with scripts. The benefit from it will be invaluable if it is able to build a dialogue in any situation and find the right answer. When a user constantly sees the same type of or incomprehensible messages, this causes discontent or sarcasm.
Best Social Media for Marketing in 2023
Let's look at some of the most popular social platforms where it makes sense to promote your business in 2023.
Instagram
If you are planning to the benefit of using our student database start accelerated promotion on this platform, do not waste time and go to Reels. Many specialists and business owners, having learned about the Instagram block, hastily began to consider other options for making sales via the Internet. But then it turned out that with the help of a VPN, you can easily bypass restrictions, and users of this network are still active. By the way, right now, the correct use of Reels gives the best result - probably due to new algorithms that help actively attract subscribers to such channels.
Instagram for promotion
How to properly organize promotion through Reels? To do this, you need short videos on a topic that is interesting to your target customers. You should equally use different types of content: 50% expert and 50% comprehensive. Expert materials are directly related to the offered products, should consider a specific problem, contain recommendations, instructions, descriptions. Comprehensive ones allow users to get distracted, switch to something else and include entertaining stories, interesting facts and details, reviews of related areas.
Let's say you are an eyelash extension specialist. Then in the expert section try to talk about your achievements and describe the extension technology, and in the general section talk about fashion trends and casually touch on the topic of relationships. Mostly girls are interested in your profile, so such content will definitely attract them.
Reels works effectively mainly to attract subscribers. To retain attention, other tools are used, including publishing Stories. They can contain examples of work, information about activities and successes, videos about everyday life, where you simply talk about yourself, reveal the secrets of successful contacts with clients. Posting in the feed gives a good effect. The creators of Instagram have determined that thanks to Reels, users are starting to be interested in videos. It is not surprising that, according to one of the owners of the site, the image indexing algorithms on the service have been significantly improved. That is, publications in the feed with photos are also effective, they help to quickly find subscribers.
For high-quality promotion, you can conduct live broadcasts. However, now it is becoming typical for only a few dozen people from a huge audience to watch the broadcast. The resource is banned, and to use it, you need to turn on a VPN every time. Yes, broadcast recordings are saved, but it is unlikely that many subscribers will watch the event live. There is an alternative option - to conduct a live broadcast on a third-party resource, placing a link to the broadcast in the description under the pretext of creating optimal viewing conditions.
Even after being blocked, Instagram confidently occupies a leading position among social networks in terms of the degree of visitor involvement in the sales funnel.