The way to achieve this is the following:

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This is where discounts and promotions play a central role. Offering what your competition doesn't or can't offer will give your brand a privileged place and position it as one of the favorites. This helps sales and email openings due to the interest it manages to generate. So analyze your competition and identify new opportunities. 8.- Tips for relevant designs Tips for relevant designs Another point to consider is being able to offer an attractive message design for customers. place motion pictures email contacts the most important elements of the campaign at the top of the email , since that is where people look when they enter it. 9.- Optimize the sending and receiving of emails The success of Email Marketing campaigns during Easter also has to do with the way in which these messages are sent and received.


That is why you have to be careful about the way in which these messages are displayed on computers or mobile devices . Most emails will be received on mobile devices, so emails need to be optimized to display optimally on those devices. Tests should be done by sending emails to friends or within the company's own marketing team to see how the messages are arriving. 10.- Perform A/B tests to determine the ideal subject Perform A/B testing to determine the ideal subject line Using an email marketing strategy requires having a well thought out and attractive subject line. Otherwise, your openings will be lower. Therefore, it is advisable to test to determine which subject line has the best result and impact on customers. This is a way to determine through metrics what is best for an email. A/B testing allows you to experiment with different types of subject lines until you find out which one works best.