A fully packaged profile with clear brand positioning and tone, a content plan built into a customer journey map (CJM) , an activity schedule and other attributes of “correct” marketing is an ideal picture of the world, but we live in the real world…
According to GOST, it is necessary to start with the development of a global marketing strategy, and then detail it, adjust, optimize, scale and develop successful solutions. Without marketing analytics, this is impossible: in order to implement a viable and effective strategy, you need to understand the USP and features of your own product/brand , the market situation, see the practical experience of competitors and, of course, know the needs and "fears/pains/habits/weaknesses" of your target audience .
Simple and accessible tools will help you solve analytical problems and turn them into clear reports that can be used to build a strategy.
Mind maps
Helps organize and connect thoughts, ideas, concepts, channels, advertising campaigns and projects.
Mind maps, such as Miro , are ideal for creating portraits of thailand email list your target audience and their interests.
Stepanyan Nune, Project Manager of the agency Demis Group
Mind maps can also be used to come up with content ideas and prepare them, recruit bloggers, create email chains – all the preparatory stages and brainstorming.
Teamwork mode allows all participants (customers, employees, partners) to have access to information and add comments in real time.
Neural networks
Artificial intelligence has become an indispensable assistant for marketers . With the help of neural networks, you can collect and analyze information about the market, competitors, and audience. Write and repackage texts and generate and process images and videos for posts and videos, find “promising” topics for content plans and growth points for strategy, and much more.