As Don Draper said in the famous series 'Mad Men', advertising is based on happiness.
“Do you know what happiness is? Happiness is the smell of a new car. It’s being free from the shackles of fear. It’s a billboard on the side of the road that tells you that what you’re doing is right,” he specified in one of the episodes.
Where is advertising headed?
As is true in most of its appearances, making the user happy and satisfying their needs is one of our priorities as an advertising agency, a reflection that is ultimately neither new nor innovative.
However, where change does lie is in how we achieve that pakistan whatsapp resource happiness. Today, we have said goodbye to the era of 'MadMen' - it was nice while it lasted, Don Draper - and welcomed the era of 'MathMen'.
The fact that there are now more mathematicians than creatives working at Ogilvy Barcelona is just a consequence of where 21st century advertising is heading and the aforementioned change of era.
The Internet of Things (IOT) allows us to move towards the Internet of Brands. This is already a reality.
The current great technological revolution is transforming our sector and is directly affecting the business model of companies and agencies. The future of the latter is and will be closely linked to the future of brands and their relationship with consumers, a relationship that must be one to one.
That is why today we no longer seek to make a group of people of a similar age and with common tastes happy. Yes, I am sorry to announce that the target audience is already history. What we seek and want is to make you, who is reading these lines, happy. Getting closer to you, the consumer, in a personalized way, is not an easy task but it is rewarding in terms of results.