As marketers, behavioral science allows us to trigger these reflexive behaviors that drive our audiences to take the act

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Nancy began experimenting, applying the strategies Robert had studied to client projects, everything from newspaper subscriptions to credit card rewards programs. A pivotal experience in her life was israel b2b leads when her agency compared an article she wrote using behavioral science to the best-performing ads available for insurance clients.

Her behavioral science delivery resulted in a 459% increase in sales over the control group, confirming her belief in the ability of this approach to increase marketing ROI.

For Nancy, it solidified the dual benefits of combining science-backed shortcuts for human decision-making with traditional marketing best practices. When the two come together, their combined power proves to be extremely persuasive.

Many marketers believe that their audiences carefully weigh their options before taking action. Behavioral science, however, reveals a very different reality. People often rely on mental shortcuts and ingrained gut reactions to save mental energy rather than deeply analyzing every option.

, especially through strategic messaging. While it can't force people to do something they don't want to do, it can tip the balance for those who are hesitant.

Robert believes that people neither like to be at the forefront, nor do they like to be left behind. Most people like to be in the “magnetic middle.”

For example, when Nancy's team tried to get dentists to purchase more insurance at her previous agency, they included a chart with the information. On the chart, $0 is the lowest amount insured, while $3 million is the highest the company sells. They personalize a "You Are Here" badge based on each dentist's current insurance level.