How to create an advertisement so that it becomes not only noticeable to buyers, but also sells? How to correctly compose the text, select a photo, and not overdo it with creativity? We will answer these questions below, and also give a couple of tips.
One ad can advertise only one product.
Very often, trying to save money, sellers try to literally cram information about several products into one ad, which is absolutely wrong. The emphasis should be on one thing.
It has been proven that when benefits of reaching overseas chinese consumers in europe viewing two ready-made ads, the buyer will choose the one where only one product will be placed, and not the one where the whole assortment is presented. Single advertising of a product increases its importance.
The Importance of the Headline
It should not just announce the product you are selling. The title should "talk" to the potential buyer, maintaining his interest. For example, you can include a question in the title, the answer to which can be found at the link. "Screaming" slogans can also warm up the interest of customers. But boring headlines containing dry facts, the name of the company will not make you sales.
How to make a buyer remember you
If a customer saw your store's ad, but that was all, that's okay. Perhaps he simply doesn't need the product now or he's trying to find a better deal. In this case, your online ad should be memorable so that the person, after searching for other products, returns to yours.
Don't forget about the time frame, which is also desirable to indicate in the ad. Let's say you want to push a person to buy by holding a sale. Set a timer that will count down the time, increase the font so that everyone can see special inscriptions. It is the creation of such promotions that helps to fix the name of your store in the minds of buyers, so they will often return to you for products. Set the most attractive price for the product that you consider the most successful, and hold a promotion. This way, buyers will be able to associate your products with adequate prices and a bunch of special offers.
Rules for creating ads
This scheme is the most efficient if you are advertising an online store. The arbitrageur tries to sell his product instantly so that a person sees the ad and buys the product immediately, and the offers will not last for a long period of time.