Problem – Agitate – Solve (PAS) Problem-Agitate-Solve (PAS) takes a similar approach to BAB. You identify the problem, agitate the issue, and offer the solution. Problem: Identify a problem Agitate: Agitate on the issue Solve: Provide a solution Here’s an example from the About Us page of Freshworks, a software company. Problem - Agitate - Solve (PAS) Source: Freshworks P-A-S is one of the most commonly used copywriting formulas.
3. Features – Advantages – Benefits (FAB) The basic lesson in copywriting is that you sell cambodia phone number data the benefits, not the features. The Features-Advantage-Benefits (FAB) copywriting formula is based on this insight. Features: What does the product do? Advantages: Why is it better than the competition? Benefits: What are the tangible or intangible benefits the consumer will receive? Below is an example of FAB in action from a sales page for Rapid Results, a weight loss plan.
could be expanded with bullet points breaking down each part of the plan, so the potential customer knows what to expect. A FAB statement or copy does three things. It mentions the features of a product, highlights the advantages over similar products, and then sells on the tangible or perceived benefits to the consumer. 4. Attention – Interest – Desire – Action (AIDA) The Attention-Interest-Desire-Action (AIDA) copywriting formula is ideally suited for direct mail and email campaigns.