12. Search Engine Optimization (SEO) Of course, you cannot ignore the use of search engines if you’re trying to grow your list of SaaS prospects. Simply put, your target market is always going to use Google to look for answers to their biggest questions. Optimizing your website for certain keywords and searches should always be a big part of your marketing strategy. Following best practices like updating meta titles and descriptions, using keywords in your content, and otherwise ensuring your page speed meets standards are all good places to start.
As your SaaS platform grows, you’ll want to continue to keep up with your SEO to ensure you’re bulgaria phone number data still outranking competitors. 13. Paid Traffic and Landing Pages If you’re really looking to increase the number of SaaS lead prospects for your business, consider this double punch. Create a landing page with a special offer or incentive, a video describing how your product solves its biggest issue, or any other information in an easily digestible format.
-per-click (PPC) ads to that page. This eliminates the guesswork for your leads and makes it easy to tell what your SaaS solution offers. It also makes it simple for them to get in touch with you to schedule a phone call, sign up for a demo account, or just get on your mailing list. What’s even better? This is a strategy you can pair with multiple other ideas on this list for a huge impact.