Tracking tools
We address a delicate subject: should I follow you, do you follow me, should I stop following you, or what game should we play?
Let everyone make the decisions that their conscience dictates .
It is a very personal issue and has a certain weight in the strategy you decide to carry out on social networks.
What I can tell you is that I return the follow to the new zealand business email list profiles that fit the target audience I am addressing and also to those that are related to the digital marketing sector.
I don't care if they have few followers or few posts.
If they end up being inactive profiles, I will delete them, because I do not like to group together users who do not add or contribute to the community.But, as I say, everyone decides what they think is most convenient to achieve their goals.
Many people like to have more followers than followed, and strategically, this can be interesting for some leading brands.
But, if you are consistent in your work on them, the balance will eventually tip in that direction.
There are two social networks that are directly affected by this: Twitter and Instagram.
So, let's look at a tracking tool for each of them that will help you improve your strategy and make the right decisions.
Crowdfire for Twitter
Crowdfire for Twitter is free, but with limitations.
But if you use it daily, you will be able to control who follows you or who stops following you.
In the image you can see who is playing the game of I-follow-you-you-follow-me-I-unfollow-you.
And this is the information I need to unfollow that profile.