Avoid jargon, contractions and formal vocabulary Jargon and contractions are fine when you’re speaking to someone and can explain what you mean if your listener becomes confused. When you’re writing, you don’t have that luxury. If your reader becomes confused, they will click away from your website, and you’ll have lost the opportunity to connect with them and make a sale. Formal language can also drive your reader away.
They may feel like they’re reading a college text rather than a usual blog if your language is too belize phone number data stilted. Ideally, you want to strike the right balance between casual and formal language. 3. Use active voice Remember how your English teacher used to tell you not to use passive voice, to use active voice. There’s a good reason for this. Passive voice is less engaging and puts the writer (and the reader) a step away from what’s being said.
“The hunter was attacked by a jaguar” or “A jaguar attacks the hunter”? If you’re not clear about when you’re using passive voice, a good proofreading site, like Grammarly, can help. Also, be on the lookout for the word “by”. It’s the hallmark of passive voice. 4. Use statistics and facts to illustrate your points Statistics and facts lend a degree of gravitas and authority to your professional writing.