IoT, virtual reality and artificial intelligence in the CIOs' sights

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The Internet of Things seems to be struggling to get off the ground. During 2016, it has undoubtedly been one of the most talked about and exploited trends by everyone. But the IoT does not quite fit in with many IT departments. Sometimes it is perceived as a greater complication in processes and analytical monitoring and its benefits are not seen in the short term.

2017 will be a turning point. The key will be for companies to develop proofs of concept (PoC) that allow them to see the benefits it brings instead of seeing the initial investment it requires and that can be transformed into success stories on the Internet of Things. The secret is in the change of mentality. The focus on “better and simpler than before” will help CIOs approach this yet to be exploited field without fear.

Virtual Reality is another trend that seems to be becoming more common in 2017. Last year we saw different real and everyday applications of Virtual Reality in many sectors. However, the IT sector has not been able to take over or lead this trend. During this year it will be very interesting to be able to exploit this niche with a multitude of advantageous and real applications through small additions to already existing technological applications.

Focusing on Artificial Intelligence, this is already a much more normalized topic. Many solutions already incorporate small AIs that allow CIOs to improve their day-to-day work and have non-human help that allows t board members email database hem to generate greater work performance without being a burden on the budget.

Digital transformation, the motto of trends for CIOs
We have undoubtedly reached the queen of trends among CIOs, the motto and banner that has accompanied most marketing actions in 2016 and which has grown in popularity at the beginning of 2017: Digital Transformation. This issue encompasses any aspect of any company, whether it is the marketing, sales, management, finance departments…

Digital Transformation can be applied to every field and we have even seen technology companies buying small digital transformation consulting firms for several million in order to take over the digitalization of the processes of their current and future clients.

The most profitable " Unique Selling Proposition" since it generates greater " engagement" and results, which has been used in any emailing, online marketing campaign, trade fair or conference. Sometimes even used to the point of exhaustion, it continues to generate new products and solutions that continue the existing ones but with that idea at the top of the mind.

From PGR we offer this brief overview of what elements have attracted and will attract CIOs during 2017 based on our experience and the campaigns executed by our clients during 2016. A vision that we hope will be useful to you in understanding the trends in the market and the interest that each of them arouses.