Review organic search terms
You can also use Google Search Console data to reference the organic search terms that drive traffic to your site. The keywords people use to find your site organically often also apply to your paid searches.
Classification keywords
Group keywords by topic. For example, for a slovakia b2b leads clothing brand, you could use "women's clothing," "little black dress," "cocktail dress," etc.
This allows you to manage bids and ad copy separately based on search intent. Segment high-traffic general terms, such as your brand name, into their own ad groups.
Thorough keyword research can tailor your strategy directly to your audience’s search behavior.
#3: Create compelling ad copy
Writing effective advertising copy is both an art and a science. When creating ad copy, take advantage of Google's responsive search ad format. This allows you to enter up to 15 titles and 4 lines of description.
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