Facebook is a social network with a great impact on people's daily lives, and it is an ideal platform through which companies share valuable content for their customers. If we want to start from the importance of Facebook in digital marketing , as a justification to avoid mistakes in it, it is also necessary to highlight with greater specificity, its importance in inbound marketing . In other words, understanding the importance that social networks and especially Facebook have in the inbound methodology , it becomes a priority to know what to do and what not to do in it, taking into account 7 common mistakes on Facebook that we will see in this article.
Without a doubt, this social network has become such a great authority that practically all people surf the Internet, most of them do it to use it and it takes up 40% of their time, so knowing which are the mistakes that should be avoided on Facebook , will help you more easily connect your brand with all that audience. So the invitation is for you to continue reading and learn about 7 common mistakes on Facebook that many companies make and do not realize. It should be noted that starting with the mistakes can help you know the successes.
1. Not creating a company page for your brand
The first of the common mistakes on Facebook is not knowing how to differentiate a personal profile from a company page or fan page. This is a mistake that many companies make. When your brand is positioned through a company page, Facebook automatically gives you statistics about your growth, reminds you that you should make a recurring post and how many new people have started following you. With a personal profile, you cannot count on these tools, nor can you promote your posts with Facebook Ads.
In this sense, it is a very common mistake to create a personal profile and not a company profile. However, with the latter you can easily create a fan page and manage it from your account that you usually use to access the profile. In fact, Facebook gives you the opportunity to manage multiple company profiles through a single personal page.
2.
On any social network, not just Facebook , overusing hashtags is a very common mistake. Both in the text and at the end of each one. The idea of using tags in your posts is to highlight important elements within the image. You don't need to tag every aspect within it, not only because it can be visually overwhelming, but it can also attract the wrong audience to your brand.
In addition, hashtags on Facebook do not have the same prominence as on social networks like Instagram and Twitter. Although they are used and serve to find particular content on Facebook , they are not essential to achieve positioning on the network. On Facebook, using between 2-6 hashtags is a good number to identify some content and however, you will realize that not all the posts you make will need to have hashtags.
3. Post during off-peak hours
Knowing the times when your community of followers connects most regularly cellphone number philippines is key to making good use of this social network. Publishing content outside of that time range is a very common mistake that companies make, that is, they are not developing a correct planning of their content marketing strategy . If your audience is located in different parts of the world, which can happen to you, it is best to schedule your publications at times that may be in common or plan publications that have different schedules to obtain that well-deserved reach.
If your post isn't getting the amount of likes, comments, or shares you expect, the time you post it can have an impact. While there are many statistics and studies on the Internet that claim which are the most recurrent times based on the analysis of Facebook users , no one has an exact formula for when to post content on Facebook because it's all about trial and error. As you execute your strategies, the results will tell you which are the best times to post, audience times can vary a lot and this way you will avoid making this big mistake.
4. Not knowing your buyers personas
Let's start by remembering that a buyer persona is a semi-fictional profile that companies create to bring together all the important characteristics of their ideal buyers in one place. In this profile, the objective is to bring together the age, job, aspirations, motivations, needs, fears and realities in which that ideal consumer lives. In this sense, one of the most common mistakes on Facebook is publishing content, whether textual or audiovisual, that does not take into consideration these qualities and characteristics. In order for your content to reach your correct audience, it is important to analyze the latter carefully and highlight each of its quantitative and qualitative variables.
5. Ignoring comments on your posts
Although it ranks number five in our list, this common mistake is one of the most serious that companies can make, especially if their goals include incorporating an inbound methodology focused on the needs of their followers. Precisely because it would break that cycle of keeping the customer satisfied through quality customer service. In this way, it becomes a vital and priority element to respond to the comments, questions, concerns and opinions of your followers. Try to do it in a personalized way to create solid and lasting relationships that in the long term, motivate purchases.
6. Not tracking your stats
How can you know that you are achieving the objectives of your marketing plan if you don't keep track of your statistics? As we mentioned in the first item, the option to create a Facebook business profile automatically provides you with important data and graphs to consider. Your job will be to interpret this data and evaluate which are the most suitable strategies to make it grow or to keep track of your performance. It is important to note that in any digital marketing strategy, measurement plays a transcendental role. For this reason, not keeping track of Facebook statistics is a common mistake that brands make, despite having the tool that provides them with this data.
7. Making many posts in one day
Posts have a reach and positioning range of approximately six hours, meaning they can surf your followers' timelines during that time. If you post every one or two hours, you're making the serious mistake of not letting your posts breathe and achieve the impact they deserve. A second post made right after the first one is taking away the spotlight from the previous one and thus, it's a constant waste of energy, time and teamwork.
This is a common mistake among companies because they assume that the key is quantity and not quality. Publishing all the graphic material you have created, whether to promote a campaign, build your brand or offer a product and/or service, on the same day prevents your content strategy from connecting with your audience in a gradual and constant manner. This bad practice is known as content cannibalism, it is called this way because the content competes with each other and is not given enough time to stand out individually.
Avoiding these common mistakes on Facebook is a first step to effectively carry out your inbound marketing strategies , which include: promoting valuable content, having an exclusive focus on the needs of your consumers, quality customer service, educating over selling, among others. In this way, Facebook is one of the most suitable platforms to carry out all these actions and enrich your digital presence on one of the social networks with the greatest reach today.