Rely on your sales force: Your sales team is a fundamental pillar when it comes to converting leads into clients, and in the best of cases, into prescribers of your brand. The moment your sales force receives a call or an email from a potential client, they must get to work as quickly as possible, since time is not on their side.
Make the most of your database: Why don't we focus on getting to know our current customers better before we start looking for or capturing new leads ? Keeping track of them is crucial, as it will provide us with information about their experience, aspects to consider or improve... It is very important to maintain good relationships with customers, since if they are happy usa email list with us, in addition to being loyal, they can become prescribers of our brand and recommend us to other acquaintances who have the same problem or need to solve.
3. Keys to lead capture
Once we have our website ready for conversion, we must think about what actions to implement to increase our lead capture.
If we take into account the conversion funnel, we are going to give you some advice for the attraction and conversion phases. That is, those that exist from when a user discovers our website or our content through various means, until they leave us their data.
Attraction
What actions can we put in place to ensure that our content reaches new users? This would be the first part of the lead capture strategy . For a user to be interested in our content and download it, they must first reach it.
These are some of the actions for lead capture that you can start working on:
Content strategy. Work on your SEO , the positioning of keywords of interest to your company and create content. The more articles you position, the more traffic you will receive. And this is when we can start capturing leads.
Social Networks. LinkedIn , Facebook, Instagram, YouTube… you have many social networks available to share your content. Surely, depending on the type of your company and the services or products you offer, you will be more interested in one social network than another . It is important that you study carefully where to be, since sharing content that adapts to all networks involves extra work.
Here is a success story of the results achieved after implementing a lead capture strategy on social networks: New call to action
Email Marketing. Share a newsletter with your contacts so they can share it and reach more people.
Backlinks or Guestposting. Publish an article on another website with more traffic than yours and that is of interest. This can become an important source of traffic, and even help you generate more leads.
Ads. Advertising on social networks or Google ads. This is an expensive option, but it can help you at a key moment to generate more traffic and get people who didn't know you to discover your website.
Digital prospecting. Your sales team's role comes into play. They can also do a prospecting exercise, for example, on LinkedIn. They can also make an approach plan for large accounts (ABM). Here is a masterclass to master LinkedIn Sales Navigator, the star tool for commercial prospecting and lead capture through this social network.
https://recursos.connext.es/lp-descarga ... -navigator
Conversion
Okay, so we're already generating traffic. We're probably starting to turn on our lead generation, too. Now, how can we improve our conversion rate?
Analyze your website. Have you analyzed the usability of your website? Remember that when it comes to increasing conversion, we have to make it very easy for users. No complex processes to get them to leave us their data. Let's be direct, let's simplify our buyer journey . And, of course, let's make sure that our website is very usable and has a good user experience (UX).
Social Selling. This is where your sales team comes into play for lead capture. Just as they can carry out attraction actions, they are also a key part in conversion. They can establish contact with your buyer persona and initiate a social selling strategy. They can directly select what material to send them and increase the conversion rate.
A tool for your sales team: business templates
CRO: conversion rate optimization. A concept that should always be kept in mind when it comes to lead capture strategies. There is always room for improvement. That is, optimizing processes, analyzing the performance of our landing pages, forms, resources…