Some important concepts of keyword research

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There are several important aspects that need to be considered.

Keyword volume
It is important to know the difference between keywords with high search volume and keywords with low search volume, the latter are called Long Tail and those with high search volume are called generic keywords .

Generic keywords have a high search volume. For this reason, competition is higher. In general, the positioning process for searches such as “shoes”, “food”, “games” is slower. Because they are such generic terms, their effectiveness in many cases is not the best.

Long Tail keywords have a lower search volume than generic keywords. There is less competition. The effectiveness of the positioning process is greater and it is easier to see the results. The keywords “waterproof shoes”, “organic food in Tenerife” or “board games for children” would belong to the Long Tail category.

Ranking for a generic keyword is much more difficult than ranking for a Long Tail term. This does not mean that a generic keyword is more effective, on the contrary, many of the common cases of success in SEO are based on strategies focused on ranking first for Long Tail keywords and then for generic keywords.

Trends in advertising
It is important to analyze advertising trends and inform ourselves about the history of ads , that is, if our keywords have been used in a paid search.

We need to take into account all the domains that are bidding on the keyword we are analyzing and that have carried out a paid campaign in the last 12 months.

Analytics tools allow you to see the amount of ad traffic, ad price, and total number of ads for a particular keyword.

It is important that the content is specific, since the results in Google for two very similar keywords can be very different.

We should aim to write specific articles with a URL for each objective. Once we have selected a list with all the keywords that we can find in tools such as SEMrush's Keyword Magic Tool, it would be a mistake to try to include them all in a single URL or article. It is more advantageous to divide them into categories and apply them according to the topic of the post.

In this way we ensure that each article covers a different search intent and that Google will be able to position them perfectly in each of them.

Competitor analysis
We may think we know all the players in our competition. With a deeper analysis based on data, we can find competitors that we were not considering or analyze the weight of competitors according to different products or keywords.

The tools that currently exist allow you to analyze the keywords used by the competition, the landing pages that have the most traffic, and the ads with their corresponding keywords for each brand.

It is also important to consider geographic areas. When analyzing the data, we can look for all kinds of intersections between geographic areas, brands, keywords used, advertisements, etc.

Using alerts that allow us to detect a significant change in search engine rank honduras mobile phone number list ing criteria or a sudden change in keyword trends will allow us to detect opportunities and implement strategy changes, since the keyword selection process is a constant activity.

Keyword Research Tools
We list a number of tools that generate keyword ideas that we will use to create content.

Keywordtool.io

It is a free tool that can generate more than 700 keywords related to a search. It has the option to search in the suggestions of Youtube, Bing and the app store. This is one of the best tools for this process, and it has an extremely intuitive user experience.

Soovle.com

This basic tool is suitable for searching for generic terms and shows suggestions for a search on different sites such as: Amazon, Youtube,