If you do not take into account all the nuances and do not make timely adjustments to the assortment, profit from trade may decrease. Let's consider the main problems that may arise when forming the product assortment.
Uneven demand
It happens that some products are quickly sold out, while others are left unsold.
Actively analyze sales data. It is better to exclude low-demand items from the assortment or purchase them in small quantities. It is optimal to have a limited but successfully selling set of goods.
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Lack of a specialist responsible for the product range
In small stores, salespeople zalo data package often bear the maximum load. At the same time, they do not have specialized knowledge: they cannot professionally analyze the market, study demand and form a product range taking into account the needs of buyers. Do not skimp on the position of a manager responsible for the list of products sold.
Problems in forming the product range
Difficulties with deliveries
This problem may be related to the remoteness of wholesale warehouses or high costs of transportation and shipping.
Solution: actively seek out reliable suppliers. This significantly affects the uninterrupted supply of goods and compliance with deadlines. When choosing contractors, focus on reputation, terms of cooperation, customer base and product quality.
Outdated product range and stagnant stock
To attract customers' attention, it is recommended to constantly adjust the product range. Replace existing products with new ones that have more attractive consumer characteristics.
Don't forget to take into account important events and holidays. You need to be aware of current trends. Include in your assortment items that are in demand in the current season. For example, you can offer T-shirts with images of heroes of a new fashionable TV series or small souvenirs with characters from a famous cartoon.
Crises and recessions
An unstable economic situation always influences the formation of the product range:
Demand for expensive items, non-food products, services and entertainment is declining.
Sales of low-cost goods and food products are growing.
When adapting to external economic conditions, change the product range: exclude or reduce expensive items, add affordable mass-market products to the list of brands.