When launching a new outlet, the business owner will have a lot of work to do, but this will probably be the main one. Many books with advice on how to properly build a sales department put the need to think through the organizational structure in the foreground. The following organizational forms are available to choose from: classical (linear), conveyor, functional, functional-selector, divisional.
When determining the organizational structure of the sales department, it is necessary to take into account the product range matrix, the complexity of the products presented, the methods of their promotion to the market, the duration of transactions, the size of the portfolio, the popularity of the brand and the principles of corporate culture.
Most often, there are companies in which sales departments have a three-stage conveyor organization with a fixed minimum number of employees in each department (five employees for a large organization, three for a smaller company).
It is very important that employees twitter data package understand the importance of their work and do everything that is written in the instructions. Now more about the three-stage conveyor organization.
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Lead generation department
A lead is a fact of performing a target action: purchase, application, registration on the site, installation of an application, etc. It turns out that this department takes responsibility for attracting people who could become potential clients. Its staff includes marketers whose work is related to creating a website, landing pages, setting up targeting and contextual advertising, sending letters to clients. This department also employs call center operators who must call the client base, turning cold calls into warm ones.
Some companies form a full-fledged point of receiving and processing calls in the sales department. Of course, such a solution entails quite significant expenses. You will have to equip many places for operators, purchase furniture, office equipment, organize a separate line for calls, connect to a call recording system, set up a CRM complex or other software for maintaining a database.
Others do it differently. They hire freelancers who make calls remotely, not being located on the company's premises. The management pays such hired workers for the number of scheduled meetings, which is much more profitable.
Selecting sales channels
Source: shutterstock.com
There are also companies that enter into a contract with an agency that provides turnkey call center services. In other words, the management outsources all lead generation work.
This service is quite popular, although it is expensive. Hiring a freelancer will be much cheaper. But the problem is that the company guarantees you the work will be completed on time, but the freelancer can leave without completing the work, then it will be not only his problem, but also your headache.