Search engines are becoming less predictable and more autonomous

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This trend is nothing new, but the further you go into the forest, the more firewood there is. No matter how “old” SEO is, almost every day you learn it anew and look for the approach to promotion that is relevant here and now. The result can be anything depending on algorithm updates, the state of search results, the activity of competitors, marketplaces.


.. What has become obvious is that SEO no longer exists in its pure form, list of czech republic whatsapp phone numbers it cannot be separated from global marketing, it is now part of a single ecosystem. SEO can no longer deal exclusively with semantics and link mass, now you need to “turn your head” 360 degrees and think about UX, content, video, various quizzes, chatbots, etc. Varvara Bekshaeva Project Director TexTerra WE WILL PROMOTE YOUR BUSINESS Read more Content and UX are more important than ever This thesis smoothly follows from the previous one – SEO cannot cope with website promotion on its own.


Synergy of all tools and good content are needed. By promoting the site using “white” methods, mainly through content writing and technical optimization, we are growing steadily and do not change our promotion tools globally. In 2021, the vector of project management has shifted significantly towards work on UX-UI and behavioral factors. Ivan Smirnov project manager TexTerra Google wants websites to be built for people. Yandex does too.