Are You Ready for the Nanoinfluencers?

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A new format for such interaction is the popularity of "subscription products". With this sales model, the buyer pays for a subscription for a quarter, six months or a year, and the goods are delivered with the selected regularity. Even major brands in the West are now trying to focus on working with nanoinfluencers when promoting themselves on social media. Bloggers with millions of followers no longer have the desired effect: their audience is blurred and the level of trust is lower.


An interesting observation on this issue was made by Sapna Maheshwari, list of croatia whatsapp phone numbers a business reporter covering retail at The New York Times, in her article “ ” : Get ready for nanoinfluencers. This is a term (abbreviated to “nano”) used by companies to describe people with as few as 1,000 followers who are willing to promote products on social media. Their lack of fame is one of the things that makes them approachable.


When they recommend a shampoo, lotion, or furniture brand on Instagram, their word seems as sincere as a friend’s advice. Brands like to work with them in part because they are easy to deal with. In exchange for free products or a small commission, nanos will usually say whatever the company asks them to do. Many microbloggers are personally acquainted with their subscribers, actively communicate with them and interact not only online.