At this point, beyond the difficulties that its implementation may entail, the benefits of Global Branding are undeniable. Among the many that we can mention, below we will consider three that we believe will make you seriously think about beginning to develop your brand beyond the borders of your region.
Increase Brand Reach and Value
The main and most obvious benefit is precisely what is at the foundation of Global Branding, the increase in the reach and value of your brand . To analyze this, we propose a very simple exercise.
Think of two brands that you know, one that cape verde business email list belongs to the local market and one to the international market. Did you do it? Well, now think of an imaginary individual from another part of the world and ask yourself what are the chances that he knows one and what are the chances that he knows the other.
Then, without underestimating the value of local markets, think in general about which of those two brands is considered to be more relevant or, even, which has more sales. The idea is not to contrast the local market versus the international market, but to think about everything that a greater reach can give you.