What is bounce rate and how to reduce it for Email Marketing?

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Email is one of the main tools in digital marketing, for this reason, you must ensure that your subscribers are actually receiving and responding to the messages you send. In this article you can learn how to reduce the bounce rate of emails that, for various reasons, do not reach their destination.


Why does an email not reach its destination?
There are many reasons why an email does not reach its destination. The problem may be on the server that blocks delivery, because the email address does not exist, the user's inbox is full, it is too long, filters are used that reject it or the person who receives it has blocked you.

How to reduce bounce rate?
Measuring bounce rate not only helps you keep your contact list up to date and detect technical issues, it also helps you identify whether your audience is interested in the content you send. Here are some actions to reduce bounce rate:

1. Keep your email marketing subscriber lists up to date
When a sender is permanently blocked or the address no lon czech republic mobile phone number list ger exists, there is not much you can do. It is important to delete these addresses and keep only those subscribers on your list who you are sure receive your emails. If you have a lot of contacts, it is recommended that you check them at least once a month. If you do not keep your list updated and your bounce rate is high, Internet providers may consider you spam and therefore the recipient will not see your messages.

2. Actions on the email subject
There are times when bounce rate is out of your control, but there are several practices you can implement to attract users' attention, motivate them to open the email, and prevent them from blocking you. For example:

Use a recognizable sender name, which can be someone from your company, to make it more personal.
Use the recipient's first name.
A subject that generates expectations, for example: “Jorge, you won’t believe what we have for you”, “Ana, we know you’re going to love this”.
3. Actions on the content of the email
The content used in email marketing should be concise and interesting so that it keeps the user interested until the end and encourages them to take action , for example, clicking on a button that takes them to the website. It is preferable not to use multimedia content or too many images within the body of the email that cause a slow download. Calls to action should be visible, clear and easy to execute.

Digital marketing requires email strategies , but for these to work, we must ensure that the messages reach their destination. In addition, you must develop content that generates a positive reaction in the user.