Customer onboarding based on Email Marketing

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Some businesses receive criticism from their customers, due to the feeling of not getting what they were promised before the purchase. A good onboarding process ensures that through information, support and constant interaction, people feel accompanied by a brand.

This is a mini guide to creating a welcome process for your customers through email marketing . Even though the purchase action has already been made, this aspect is an essential part of any marketing strategy, as it will help you create bonds based on trust from the very beginning and, ultimately, will build customer loyalty.

1. Educate your audience
After users purchase your products and/or services, send them a quick start guide or a “step-by-step” guide that guides them on how to enhance the product features, about the benefits, or simply welcome them. Include links and addresses so they can contact you; forget about the noreply@, this option only generates frustration in people.

2. Welcome
Personalize as many fields as you can in your emails, starting with the name. Send a personalized greeting, thanking them for trusting your brand. If it is a gift, an eBook or whitepaper, provide a brief description of the content and how to download it, avoiding taking too long to explain it.

3. Notify your program members
Send reminders of your upcoming webinars, inform about shipping issues how useful is cyprus numbers data and announce new releases. You should do the latter very precisely, segment your list and tailor the messages according to their interests. For example, if you want to announce a new SEO service, but you have 2 lists: newsletter and buyers of web design services. In this case, you could do the following:

For the newsletter you could use at the end of the content: “ you might also be interested in learning about our new SEO positioning product.”
For your clients, you could send a standard email that says something like this: “I helped you with the design of your site a while ago. However, I have now launched the SEO positioning service to position your page in the first search results. Would you like to take a look at it? ”
4. Track orders
Once the purchase has been made, offer the possibility of making configurations, such as enabling alarms regarding the product's journey. You can also offer, as a promotion, other complementary services while the customer waits for the product, such as a user manual or video tutorial.

5. Listen to opinions about your products
What has been the experience of your customers with this or that product? Ask for feedback and recommendations, listen to all the advice so you can develop new ideas.

Email marketing is an excellent technique to teach users how to use your products, as well as to create bonds of trust. A person who experiences a good relationship with a brand from the first moment will choose it again and again, of course, as long as you deliver quality and good service.