Once you have identified your target market, you must select your target audience. To do so, you must observe potential customers in particular: from the contexts in which they operate to what emotions are triggered in them when they make a purchase, for example.
Find out which brands they identify with, what values they hold, what their lifestyle is like, etc. This information must be translated into data that, when analyzed, clearly indicates who you are speaking to, how they should do so, and through which channel.
If your target audience profile is appropriate, you will see how the results of your marketing strategies improve.
Create the Ideal Marketing Strategy for your Target Audience
Closely related to the above, if you know your market and have sri lanka business email list been able to clearly identify your target audience, you will be in a position to design an effective marketing strategy.
To do this, base your marketing strategy on these three fundamental pillars:
communication channels with the target audience (where are they located?, what channels do they prioritize?);
tone and style of communication adjusted to the medium and the target (how do I speak to them? What communication style do they use?)
valuable content (what do you expect from my product, brand or service? What are your needs and demands?).
These pillars will help you adapt your messages and communications not only in terms of your audience, but also in relation to the best channel. If you find that your target audience uses Instagram reels a lot , focus your strategy on that channel and not on, for example, Facebook advertising.
Every good marketing strategy requires an analysis of the channels where the target audience is located and the impact generated by each campaign.