Startup Marketing Trends for 2018

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Capturing and retaining customers are essential tasks for the growth of emerging companies; which makes it essential to deliver value to consumers and transform the brand into a relevant and innovative element within the market. For this reason, developing a solid Digital Marketing strategy has become a highly effective method for Startups. But why is it so important to consider trends?

It is not about obsessing over every change or trend that exists in th chile mobile phone number list e environment, because its adoption will depend on the characteristics and needs of each business. However, the success of a marketing campaign and the degree of adaptability to the environment go hand in hand. A trend is a reflection of how users, tools and/or technologies relate to each other and to companies; therefore, knowing it will help guide the strategy in the most appropriate direction.

So, what is setting the tone in Digital Marketing for Startups in 2018?

1. Fully personalized and automated email marketing
Marketing Trends for Startups

It is not enough to include a subject line that says “ Christopher, take part in our new course .” What if he is not interested in what you are offering? Maybe he subscribed to your corporate blog, but he does not want to learn about all the topics included on the site. Maybe he only wants information regarding one or two in particular. That is why segmenting the database is an essential action before sending emails to your contacts.

In addition to finding out data that is useful for your company, such as the name of your subscriber, whether they are a student or professional, and what area of ​​work they work in, you need to know the type of content, product or service they are looking for and consuming. And, of course, never forget to measure behavior. In this way, you will be able to adjust your Email Marketing campaign according to the type of recipient, delivering a personalized and much more attractive message.

On the other hand, to make the sending process completely efficient, automation remains a trend for 2018. And among the tools that allow you to carry out this task are MailChimp , MailRelay and MDirector . The idea is that you know the details of each one so that you can determine which is the most appropriate.