Apply click-to-scroll

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In many cases, the simpler the landing page, the better. However, users sometimes need to navigate through it, and there comes a time when it is convenient to include buttons that allow them to carry out these activities.

You can see on many sporting goods websites that landing pages show a product and give you the option to perform certain actions. Depending on which one you click on, you will be taken to a different section of the landing page. Click-to-scroll buttons are common on mobile landing pages.

Click-to-call buttons are almost equally important as they detail information about your brand. Include the call button at the end of the landing page to give your audience the option to contact you immediately.

Include images that match your page
A good image can reflect your company's value proposition, as well as contribute to conversion. Including a standard image or one that goes against the purpose of the texts has a negative impact on the landing page.

Use photos that accurately reflect your offer. Avoid generalizations that negatively impact conversion. You can show images of products and software you want to showcase and include tabs that convey credibility about the offer.

Optimize loading speed
The longer it takes customers to wait for a page to load on mobile, the more likely they are to leave for another page. Avoid using Flash or other technologies that affect loading speed or are incompatible with your users' mobile phones.

web speed

Code your web pages using technologies like HTML5 and jQuery to optimize the loading times of your mobile websites. Doing so will reduce the number of HTTP requests, helping to eliminate unnecessary scripts.

Use CCS image sprites to minimize your landing page loading time. If you optimize your landing pages to load quickly on poor connections, they will be even faster on high-speed connections.

Change the perspective of navigation
Marketing experts believe that navigation should be eliminated from landin ukraine mobile phone number list g pages, especially to answer customer questions and concerns. That explains why an ideal mobile landing page should have almost zero navigation.

The “hamburger technique” is often used to create a menu that allows users to navigate, but at the same time does not take up space. Most of the public knows what the menu symbol means without being told.

Regardless of the technique you use, consider modifying the way users navigate mobile landing pages. Anything that takes up too much space slows down loading speed, so it's wise to leave certain things out.

Make use of high contrast
High contrast colors serve a dual purpose when optimizing mobile landing pages. They are eye-catching colors, and users using their mobile phones anywhere need these types of colors if natural light makes viewing or reading difficult.

Include the call-to-action at the top of the page
Even though mobile users are constantly scrolling, 4/5 of a visitor’s attention is spent at the top of the page. This is why your main call to action should be placed there.