Simple (ease): The buying process should be easy for the customer. The seller eliminates all questions and demonstrates how easy it is to make a purchase.
Example: "You can put this bike aside right now, and in two hours it will be waiting for you at the checkout. Feel free to browse other items, and then approach any cashier who will process your purchase."
Invaluable (value): the offer must be valuable to the buyer, offering not just a product, but a solution to his problem.
Align : If the seller has promised a discount, bonus or gift, the buyer must receive what was promised, otherwise he will feel deceived.
Priorities (priority): the client is motivated to make an immediate purchase. For example, through a special offer: "If you buy this tour right now, you can pay only 25% of the cost today, and the remaining amount - 10 days before departure."
Case: VT-metall
Find out how we reduced the cost amazon data package of attracting an application by 13 times for a metalworking company in Moscow
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Modern Marketing Technologies
Network Marketing
The basic idea is to create a chain of sales through independent agents of the company. Agents, selling products, attract new distributors of products and gradually move up the hierarchy.
This system allows to reduce expenses on searching for wholesalers, transportation, warehouses and managers. Advertising functions are performed by agents themselves, which also saves money.
Merchandising
Proper placement of goods for the convenience of the buyer creates conditions in which the client easily finds what he needs, perceives a visit to the store as entertainment, a pleasant pastime and spends more money on purchases. Products should be accompanied by attractive advertising descriptions and correct price tags.
Call center
Placing the call center number on the product packaging or in advertising with a promise of a gift for a call. The telephone exchange forwards calls to the call center, where customers communicate with operators. This improves brand recognition, strengthens trust and loyalty of customers. And consumer requests help to better understand their needs.
Call center
Source: shutterstock.com
Viral Marketing
People share information about the product with each other, creating a viral effect. This can be done in the following ways:
Spreading rumors: The manufacturer transmits information that is then interpreted and expanded upon by users. Although the information may be distorted, such gossip increases awareness and interest, although it can sometimes affect reputation.
Orchestrated word of mouth: hiring people to talk about the benefits of a product, and presenting it as persuasion to a specific person rather than advertising.
Gifts , discounts for attracting other buyers.
Advertising from opinion leaders, celebrities: an expensive but effective technology that improves product perception.
Guerrilla Marketing
The term guerrilla marketing is seen by some as a hidden strategy, while for others it is an unconventional approach. Such differences in definitions allow us to distinguish two subcategories of this marketing technique. Having emerged in response to the excess of advertising in the information space and everyday life, this new marketing strategy became a reaction to persistent advertising blindness of consumers who simply stopped paying attention to advertising efforts.
Stealth guerrilla marketing is when people are not aware that they are being made loyal to a certain brand or product. For example, a company that produces mobile phones attracted famous media personalities. They asked passers-by to take a photo with their smartphones and at the same time shared their experience of using the gadget. Everything looked natural, like an exchange of personal experience.
Unconventional guerrilla marketing involves minimal costs and is an ideal choice for small businesses or startups with a limited budget. The essence of this technology is the distribution of advertising products with a unique appearance and content.
Cross-marketing
Cross-marketing is the unification of efforts of different companies for joint promotion of their products or mutual advertising. An important condition for successful cross-marketing is the diversity of products of the partners, while their target audiences should be common or overlapping. It is also important that the income level of consumers of both companies is approximately the same, since promoting budget and luxury products together can be difficult.
Cross-marketing