If you have more conversions from users

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In this way, you can understand, for example, who type your site's web address directly into the browser bar or from those who arrive via a link from another web page. A small side note: keep in mind that many users prefer to send you an email rather than fill out the contact form, so to the conversions tracked by Google Analytics you should also add those that arrive directly in the email box entered in the company data on the site.


Of course, your real goal is not to generate commercial contacts via the Internet, but to close qualified contracts. For this reason, it is a good practice to manually identify how many fusion phone number list of the conversions obtained have translated into an actual commercial offer , how many of these have ended in a contract and what was the value of that contract.


In this way, you will have a clear understanding of the entire conversion cycle and you will understand if you have a successful site! Metrics for an e-commerce If you have an e-commerce website, you need to make a small addition to what I have told you.


In addition to monitoring visits, you also need to add an additional code that allows you to extract information from your content manager (the most popular are Prestashop, Magento and Woocommerce) and find it in the “ E-Commerce ” section of Google Analytics.