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Why does “ Churn ” occur?
Why do customers change their mind and leave? There are many reasons, but we have summarized them in these 4 common reasons why customers leave your subscription business.

Find better prices
Among the most common reasons why churn occurs , price will always be a relevant factor. Asking customers to pay a lot of money for a product or service can cause many to change their minds. Especially if they feel that the value they get is not worth it.

churn
Dissatisfaction with the product or “loss of value”.
Customers often buy a product based on what it can do (or what they think it can do) to make their lives easier. If it doesn't live up to expectations, or if the promised features aren't being delivered, the customer will change their mind.

A wide range of reasons for customer churn fall under the umbrella of “lack of value.” This essentially means that the customer simply isn’t seeing the promised results from the solution you offer to their needs.

The competition
There will always be someone offering your current and potential customers a service or product that is similar or equivalent to yours. If the competition becomes too attractive, there is often little you can do to re-attract a customer.

Changing needs or new technologies
Sometimes a customer may find that they no longer need your product or service. In this case, it is helpful to radically change your solution to better meet their long-term needs .

Ways to reduce customer churn
Every business experiences customer churn. However, there are some things you can do to prevent customer churn before it happens, or to reduce your churn as much as possible.

Understanding why customers churn
Knowing the factors that cause a customer to jump ship is the first step to keeping them on board. Consider interviewing or surveying customers who have left your company to find out their reasons.

Provide support resources
Often the problem isn't the product at all, but rather the lack of resources to exploit all of its possibilities. If customers feel that they don't understand your product, or that they aren't getting the most out of it, they may abandon it altogether.

Depending on your industry sector, and what your products and services are, you may want to consider offering digital resource centers.

Additionally, blog updates and social media content can help customers discover the true potential of your product or service.

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Are your marketing and sales efforts targeting audiences who are most likely to get the most out of your product? Consider retargeting them to target customer segments more closely aligned with your offering .

Recognize the early signs
Have they been offline for a month? Are their sessions short and infrequent? Sometimes these signs can tell you that a client is about to leave, so you can intervene with resources and support to get them back on the same page.

In short, you can avoid customer churn by being alert to warning signs and being dilige cayman islands mobile phone number list nt about proactive engagement. When customers churn or stop using your product, follow up and ask questions to better understand why this churn is happening.

By tracking the reasons why customers leave your business over time, your team can identify issues that may be contributing to customer churn.

Knowing why your churn is elevated , and what your team can do about it, can help your customer success management team be more proactive in preventing customer or subscriber loss.

What to avoid if you want to reduce your churn
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