Which means that Google will now primarily crawl

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Google's Mobile-First Index is here, and index the mobile versions of our websites to rank them. So make sure your website has been migrated to the Mobile-First Index. Making Money With Paid Social Media in 2018: #WTF!? What to Do and Winning Strategies Marty Weintraub , Founder of Aimclear Marty walked us through the key KPIs for video spending.


Put keywords in creativity! When it comes to variable creative constructs, Facebook is pretty good at deciding the winner. So use Facebook for what it does. Videos are so valuable in today's fantuan phone number list marketing efforts. And you don't even have to say much.


Just short videos with 2-3 sentences. Really... And you don't even need audio. Even with PowerPoint animations you can make a simple video that people will watch! Marty also gave an update on Facebook marketing with some really helpful tips.


There is no longer the free custom audience study on Facebook, but you can still do advanced combinations and you can filter. Engagement retargeting is very popular in the US, but not yet in Europe. Some key takeaways from Marty: Include keywords in everything you do! Integrate search and social if data is available!