You could optimize more on things like:

[phonenumber]

For this reason, you may want to reevaluate your: Price Aesthetics Myopic interstices - as they may impact the above metrics that Google may measure your site on. What can we do? Tom emphasized that the basics still work.


You need to have basic SEO in order. Ask users to compare your site to your competitors Change the sorting (in your webshop) and see if fewer users abandon the site.


Remove pop-ups Page Speed Add USP to cash app phone number list page titles Brand awareness Intent Tom's key points were: Tom's Key Takeaways Link to slides 10 Images That Change the Conversation Wil Reynolds, Founder, Seer Interactive Wil Reynolds, Founder, Seer Interactive Wil Reynolds is known for breaking down the silos between SEO and Paid Search and using big data tools to analyze search.


One of his main tools is PowerBI and he encourages all SEOs to use it in their work. You can watch his video on the topic on YouTube . Wil initially stated that his presentation wasn’t for everyone.


If you haven’t gone through the process of creating a relationship between organic and paid data, you probably won’t get much out of it. Except knowing that it’s possible. you might want to start with his presentation at Learn Inbound 2017 and/or check out his slides at SearchLove 2017 .