It is important to target users based on their demographics and interests

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Natalie Mott – AMP Implementation on Non-Standard Content Management SystemsNatalie Mott - BrightonSEO, September 2018 Paid Social Byron Marr - Using Facebook Funnels to Improve Ecommerce Campaign Targeting Byron works primarily with Facebook advertising campaigns and at BrightonSEO his talk was about improving efficiency and return on investment in Facebook advertising campaigns.


Byron Marr – Using Facebook Funnels to Improve E-Commerce Campaign TargetingByron Marr - BrightonSEO, September 2018 In simple terms, we were able to learn from him how to recognize targeting opportunities through the buyer's journey and create a custom audience strategy using Facebook analytics channels.


Finding people similar to your customers advantages of our nurse data with a Lookalike audience. He shared his experience on improving advertising campaigns and saving time by starting with Facebook Analytics and creating a funnel to visualize the conversion path to be able to identify 3 things: The right person The right moment The right message The result is increased leads and revenue.


New traffic will also be pushed through the funnel you set up. As an example of how to implement these ideas in real life, I took the AccuRanker Sponsored InMail message from iEva Zelca - the message contained short and simple information about the tool and allowed people to try it out.