How to increase the kitchen production load by 30% for 10,000 rubles?

[sohanuzzaman57]

Cheboksary is a small city with a population of 495,317 people in 2019. From there, Eduard approached the author of the case with a clear task.

1. Landing page
It's great when a manager has his own designer who can quickly prepare a landing page for receiving traffic. At the first stage, I always do an audit - a checklist with recommendations for design and send it to the designer. The design covered the potential buyer's pain points: this is a man and a woman (preferably), a housewife 25-50 years old, married, has children, not a managerial position, in the process of moving to a new apartment, needs furniture.

I took such a wide age range because the audience of 30-45 years old was very small.

The most important element of the design is the QUIZ argentina phone number list questionnaire, which takes clients to the next stage of the funnel. I did it in Marquiz. Thanks to it, I was able to save the client's budget, more on that in the conclusions below.

How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #8
2. Collection of bases
During my work on VK, the principle of collecting databases has not changed by 1% and still brings results. Everything is like in the first training on targeting back in 2016. We create an intelligence map in 4 directions: main segment, direct interest, broad interest, RK settings.

How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #9
3. Advertising settings
I'll launch in order, starting with the hottest audience - the main segment.

Picture test k
The most important thing at this stage is not to test pictures, but to test meanings (offers). In the furniture industry, the following are perfect:

calculate the cost;
sign up for a measurement;
find out our price for kitchens;
beautiful premium quality kitchen 16% below the market average" etc.
Of all the options, you need to choose the one that gives the best click price. You don't need to focus on CTR - the most important thing is the click price. In my case, this is ad number 1.