NOTE: Instagram is expanding the number of slides in Carousel posts from 10 to 15.

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When creating your carousel, use a graphic design tool like Adobe ecuador email list Express or Canva. These platforms offer templates specifically designed for social media carousels, making it easy to create visually appealing and informative Instagram posts. Be sure to include strong hooks on the first and second slides as these are most likely to be seen by your audience.

Single image posts, especially infographics and checklists, are another effective way to share information. You can easily create these posts using the graphic design tools mentioned above. The key is to identify your primary content type (the format you can create with ease and quality) and focus on creating the majority of your posts in that format.

#3: Consistency: Create a sustainable release schedule
Consistency is crucial to keeping your audience engaged and growing your Instagram presence. However, Lucas warns against falling into the trap of “content sprints”, where you publish for a short period of time each day and then burn out. Instead, he recommends finding a sustainable posting schedule that allows you to show up regularly without sacrificing quality or your well-being.

Publish 4-5 posts per week, 3 of which are in the main content format. This will enrich the content and highlight your strengths. One post can be promotional, showcasing your product or service, while another post can be an image that gives your audience a behind-the-scenes look at your brand.