Results of the test period

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And at the end they suggested filling out a contact form to get a quote. To begin with, it was decided to launch two advertising campaigns, which combined several regions depending on the priority set by the customer. The main areas for testing were the following regions: Rostov Region, Krasnodar Krai and Ryazan Region. The second campaign was advertised in Norilsk, as well as in the Ulyanovsk, Krasnoyarsk and Tula Regions.

The results for autocatalysts impressed the client very much, so it was decided to immediately connect advertising in additional cities of Russia, and also launch a separate campaign for Kazakhstan. However, for flame arresters, the bid price did not pass the minimum calculations for payback. Therefore, we decided to focus only on catalysts, considering that the client will still offer flame arresters to all clients who will hand over catalysts. Thus, we will be able to solve two problems at once.

But it is worth noting right away that the results for catalysts spain phone number list also had a downside. Since we combined several regions to get a larger audience reach and, accordingly, a low cost per application, because of this, applications mostly came from large cities and rarely from smaller ones. Therefore, when launching new cities in Russia, we created separate campaigns for each region, realizing that the cost of an application would most likely skyrocket several times. For Kazakhstan, on the contrary, we decided to stop at a general advertising campaign for now. Here, first, it was necessary to test the demand.

As a result, in 3 weeks of work on optimizing advertising campaigns, we managed to receive 514 applications in the Russian direction at an average price of 44 rubles. And this is without taking into account the applications that came to the Instagram account. If you look at the breakdown by individual cities, the following regions showed themselves well: Rostov, Krasnodar, Ryazan and Novokuznetsk. Some small cities, such as Gubkin or Oskol did not work at all, so we decided not to waste advertising budgets in these areas.