Contextual advertising on the site to promote more expensive products

[sohanuzzaman57]

The chosen method of installing the quiz does not block the gallery on the site with unnecessary buttons and does not compete with the drop-down widget of the online consultant. A person will definitely see the quiz from a computer or mobile device and open it if he wants to.

Avito to promote budget options of products
The company had just entered the market, there was no big oman phone number list budget for promotion, so we chose Avito as one of the platforms. Here we promoted economy options for saunas for 250-280 thousand rubles.

Company showcase on Avito:


Cost of a lead from Avito until 1.10.2022 — 200 rubles

We collected high-frequency queries, launched contextual advertising, which gave high indicators for traffic quality: low bounce rate, good viewing depth and time spent by users on the site.


Result of launching contextual advertising on the site:

People came from advertising, spent a lot of time on the site, but did not leave applications.
Website conversion before installing the quiz is 1%.
The cost of a lead from context before installing a quiz is 3,000 rubles.
We had a task - to convert high-quality traffic from contextual advertising into applications. For this, we developed a quiz with branching and installed it on the site.