Authority Accelerator: Step-by-Step Strategies for Creating High-Converting YouTube Content

[shaownhasan]

Step 1: Identify your ideal audience and their pain points
The foundation of a successful YouTube strategy is understanding democratic republic of the congo email list the people you want to reach and the problems they want to solve.

First, Sunny recommends defining your ideal audience—not just people who watch your content, but people who can become paying customers or clients.

Next, try to understand their search behavior. Think about why they use YouTube and what specific questions they ask. To find out, use YouTube’s search bar to type in questions your ideal customers might ask. The autocomplete suggestions that appear can provide valuable topic ideas.

YouTube Enterprise Search Topics
When doing these searches, pay close attention to the videos in the search results. Check their view count, especially channels with fewer subscribers. Higher views on channels with fewer subscribers may indicate high demand for a particular topic.

Sunny recommends watching the first two videos for each search topic you are investigating. As you watch, try to identify what the videos might be missing or how your experience and expertise could improve the content. This analysis can help you identify gaps in the current content landscape that you can fill with video.

Remember to check the comments section of related videos, especially older comments. Sunny stresses that comments can be "an absolute gold mine of information." Look for questions your audience is asking and pain points they are expressing. These can often point to topics that are not adequately addressed by existing content.