Why Video Marketing is Key to Effective Lead Generation

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The streaming boom has come at a time when wages have stagnated for the past decade. But the elephant in the room is the question of the future of creative professions in the face of increasingly prolific AI . A major challenge for the entertainment industry, AI is transforming the way screenplays are written and films are produced. Increasingly sophisticated algorithms are already capable of generating screenplays (of which there are thousands), writing dialogue and predicting the commercial success of a film .


But speculations, such as that of director Joe Russo who afghanistan phone number library thinks that one day you might be able to create a romantic comedy starring your avatar and that of Marilyn Monroe, are (for now) still science fiction. Hollywood screenwriters love robot stories because they reveal the abilities that set them apart as human beings: imagination and invention. So the establishment of safeguards to preserve human creativity and the diversity of stories, and of ethical protocols to guarantee responsible use of technology, are more necessary than ever. In Cannes, at the press conference preceding the official opening of the 76th film festival, President Ruben Östlund gave his support to screenwriters, and for actor Sean Penn, the debate on AI is a "human obscenity" .


At the same time, this year, on the Croisette, two streaming giants, Apple and Amazon , are discovering the charms of movie theaters . They are presenting films that will first be shown in theaters before being offered in streaming. Apple has announced its intention to invest 1 billion euros per year in the production of films intended first for the big screen . Between tech giants,