We recommend
Build a separate approach to advertising campaigns updated 2024 mobile phone number data in the mobile channel: work out different USPs from the desktop and separate targeting, review the split between channels. In a number of “more mobile” industries, advertising strategy and tactics should primarily take into account the mobile channel.
Growth in the share of mobile traffic from Q3 2014 to Q3 2019
3) IMPLEMENTATION OF END-TO-END ANALYTICS AND OPTIMIZATION OF ADVERTISING CAMPAIGNS BY BUSINESS INDICATORS
End-to-end analytics allows you to evaluate the impact of marketing activities on business indicators through automated or semi-automated consolidation of data from advertising and analytical systems, CRM, call tracking, etc. into a single database with subsequent visualization. The obtained data and reports allow you to optimize advertising campaigns to achieve a business result (for example, sales or issuance of loans in the financial industry) for advertisers even with a long cycle of making a purchase decision.
We recommend
Change KPI in the work of agencies to CPA, where action is achieving a business result (if it is possible to provide access to this information), and not fulfilling a goal on the site. According to E-Promo, the implementation of end-to-end analytics allows increasing ROAS by an average of 23%.