Navigate to the " Competitors " tab.
"Competitors" tab
Scroll down to the "Organic Competitors" list.
.
The “ Pages ” tab is one of the best places to learn about your competitors’ content.
You can use the "Filter by URL" option to focus on pages in a folder (for example, "/blog/").
"Filter by URL" option highlighted on the "Pages" tab
Then look at the metrics for each URL:
Traffic : The estimated number of unpaid visits coming from Google each month
Keywords : The number of keywords the page ranks for (with a breakdown of search intent )
Backlinks : The number of links this philippine number list page has from other domains
"Traffic" "Keywords" and "Backlinks" metrics highlighted in the results
Generally, the stronger these metrics are, the stronger the content.
Click the " External Link " icon to visit any URL for further analysis.
"External Link" icon highlighted
"4. "Competitor Analysis" step in the content strategy template
Tip : Check out our guide to performing a complete competitive analysis .
Find the best performing entries
with the Organic Research Tool
Try it for free →
ADS illustration
5. Conduct a content audit
A content audit is an analysis of your current content. To help you spot opportunities for improvement.