So, for this type of case, you can use the information you have intelligently and offer an attractive promotion that revolves around what this customer purchased . You can give them the option to buy a replacement for what they bought or see what they have put in their shopping cart like Mango does :
Promotion strategy
If you want to make your leads feel special so that they make the desired purchase decision, you must create personalized promotions.
By this we mean that as long as you study your leads thoroughly, your lead nurturing strategy will become effective; but this is only as long as you make the offers, discounts and promotions more unique and for each personality.
This is what La Casa del Libro does with its customers, who know that they are looking for affordable books:
Loyalty strategy
Inbound Marketing for eCommerce isn't just about selling after making them fall in love, it also seeks to create loyalty over time.
With lead nurturing this is possible by sending your clients, for some time now, personalized emails with exclusive offers that make them feel important.
This is how Spotify does it:
We have seen each strategy, but what are the tools that will help you create true Inbound Commerce to convert your leads?
Here we teach you one by one.
Landing Pages
Having a landing page is essential for carrying out an Inbound canadian hospitals email list Marketing strategy. And in the case of eCommerce, they are crucial for providing information and attracting leads.
It is possible to create a landing page for a super special promotion, as well as create one to give all the information about a product.
This is left to the creativity and ingenuity of each brand. But it should be stressed that success will only be possible if the audiences to which the strategy is directed are well known.
Discounts
To use discounts to convert as many leads as possible, you need to make the offer very tempting, so tempting that these people are willing to fill out a form.
You can use the technique of asking a question like: Do you want to have a fresh and youthful face? And then take them to a form where they will fill in the data we want.
It should be noted that this form should not be too overwhelming. But it should be well designed for the convenience of users who want to receive the discount.