Preferences and interests
Behaviours based on purchase history, browsing activity and more
Whether they’re new subscribers, active customers or at risk of churn
Test your marketing emails
Chances are, when you send uk consumer data list out your first marketing emails (or even your hundredth) you won’t get things quite right. And if you do, please share your secrets with us.
Create campaign variations and undertake A/B testing for your segments to track open rates and click rates. Monitor your data closely to see what works, what nearly works, and what doesn’t work at all, so you can continuously improve your output. Do more of what works and less of what doesn’t work based on your goals and objectives.
Now you know how to do email marketing, why not give it a go? Email marketing is a powerful tool that, when undertaken well, boosts brand awareness, customer loyalty and increases the average customer lifetime value. Learn more about Apteco Orbit’s email marketing capability and improve how you communicate with your customers.
Email marketing is a great way to contact your customers, send them offers, tell them about new product or service launches, or simply remind them that you’re here. But, email marketing will only get you so far, and you may find that your efforts don’t have the return on investment that you’d expect. In fact, you may also face negative effects, with customers unsubscribing from your mailing list because your emails aren’t relevant to them.
This is why targeted email marketing should be a key part of your marketing strategy. Not only will it help you grow your email list, but it can also improve customer loyalty and increase revenue.