How to find or define your keyword competitors?
This can often be a stumbling block, particularly with senior managers of internal teams or with clients for consultants. Often, the client will insist that a particular list of sites are their “competitors.” However, it is often the case that these commercial competitors are not actually very competitive in terms of organic search.
You can certainly include some of these competitors when gathering potential keywords, but vietnam phone number sample it's much more important to find "search" competitors: those websites that rank for the same terms and types of terms as the site you're building your organic keyword list for. A company may not view Amazon as its competitor from a business perspective, but if it ranks above the site in organic search for a relevant term, you can be sure it's a competitor in search.
Finding competitors can involve asking business representatives who they consider to be their competitors (remember, this is one of the things we asked in the original discovery questionnaire). You can also find competitors by simply looking at the pages in the search results for terms you know are relevant to the site in question.
You can also use SEMrush's "Top Organic Competitors" report.
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At this point, the process is pretty similar to gathering keywords for your own site. You can download the “common keywords” here, which are just the ones that your site and theirs rank for. But keep in mind that to find keywords you’re completely missing, you need to download your competitor’s full list of organic keywords.
Just like with your own site, you can do this in both Google Ads and SEMrush. But within SEMrush, you can also limit the download to terms for which your competition ranks above a certain point, say 20 or 30, assuming that if they don't rank lower than that, it might not be the best term for you. I prefer to download the full list and evaluate the terms individually.
With SEMrush you can also apply filters and remove terms that include your competitors' brand names. Moz will likely rank for a group of keywords that include "Moz," but they wouldn't really be very relevant to a SEMrush organic keyword strategy.