Before sending your customers a single email, test them to ensure they’re fully optimised and that personalisations and links work correctly.
A/B testing is also email list providers in france recommended to ensure you can learn more about your customers and increase engagement and conversions.
Track the campaign, review the results and adapt future content
Data is one of the most valuable assets your business has, so make sure you track your campaigns, analyse data and make changes to improve future emails. Your marketing will never be complete, so continuously improve your strategy to get better results than the previous campaign.
Learn more about Apteco’s email marketing solution
Automation is an invaluable tool that you should be using to streamline and optimise your email marketing strategy. Without it, you risk losing out to your competitors and stagnating. Learn more about Apteco Orbit’s email marketing solution so you can boost your strategy and engage your customer base.
Maps are a well-used analytical tool that enables users to derive insight from location-based data.
A standard way of visualising this information is through a choropleth (or thematic, or shaded) map. This type of map comprises a number of shapes that represent related locations which are coloured in such a way to represent a quantity where the colours are on a shaded scale that indicates bigger or smaller values. An example of insight that could be gained from these types of maps might be ‘our better customers are located in the South’.