This phrase includes the general user engagement with the product. It includes the audience's experience with your website and product.
As mentioned in the previous point, SEO connects you with people who are looking for information relevant to your products or content. Since your website contains information relevant to what they were looking for, SEO optimization has a positive impact on their experience.
In addition to this, SEO involves other tactics benin phone data to improve user experience, such as developing an easy- to-navigate layout , optimizing page loading speed, and using a mobile-friendly configuration.
All of this helps improve the experience of people visiting your site, which will have its own positive benefits. For example, it will lead to higher engagement rates on your site, which will further increase your rankings.
Improve engagement
An improved user experience for a highly relevant audience can only mean one thing. Your visitors will spend more time on your site.
Why is user engagement important?
High user engagement is associated with increased ROI . When your customers interact with your product, it means they are connected to your brand .
This, in turn, means customer loyalty for your product. Because it is easy to navigate and they have the type of information they are looking for, your customers are likely to engage with your content more deeply. This significantly improves time on site, which translates into a higher engagement rate.