The meta description is a short paragraph (about 160 characters) that describes what your page is about. While it doesn’t directly impact your rankings, Google does present it in search results, and having a great meta description can increase click-throughs, which can impact your rankings. Just make sure your meta description and actual content match! Use alt tags on your images that include relevant keywords and accurately describe the visual. This is especially helpful for people with low vision to understand the content of your image even if the image itself isn’t visible.
In recent years, Google has been evaluating user behavior belarus phone data to determine how users feel about specific pages, and your website must provide a positive user experience to rank higher in search results. The part of Google's algorithm that processes user experience information to influence rankings is called RankBrain . It uses machine learning to provide better search results by reading signals that indicate user satisfaction. These include: click-through rate or CTR . If more people click on your page from search results, Google interprets this as evidence that you offer content that is relevant to the search query.
Bounce rate . If people leave immediately after clicking your link, it could mean that your content doesn’t match your page title and meta description or isn’t relevant to their search. Dwell time. The longer people stay on your site, the more Google rates your content as high quality. Why it matters: A great user experience means providing relevant results, which Google loves. If your CTR is too low or your bounce rate is too high, it sends a signal that your website offers little value to users, which will lower your rankings.
SEO purposes aside, however, providing a great user experience is a good overall strategy. A great experience makes it easy for visitors to find value in your content, which means they’ll come back for more and eventually convert into customers. How to implement: Good formatting, easy-to-read fonts, informative graphics, and responsive design all support a great user experience. Placing intrusive ads on your page can negatively impact the user experience and may lower your page ranking.
Key takeaway : Every optimization you make should create a better experience for your users.