Who Really Benefits from Google Zero Results?

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Builds Credibility
On average, people prefer to buy products or services from a brand they can trust. In many cases, a negative word said about your business has the potential to spread faster than a positive word. This is why a negative comment needs to be addressed before it can lead to further problems in the future. Therefore, you as a brand owner need an online reputation management software to track mentions and feedback about your business. An online reputation strategy can solve a reputation problem before it gets out of hand.



Establishes Brand Image
An effective online reputation management strategy can build argentina phone data the perfect brand image after negative information has been shared about it. Monitoring responses given about your business or brand can contribute to a positive brand image.



However, most users simply want the answers they need. Google is a well-known authority point, and only posts feature snippets of authoritative and trustworthy websites. Information found at the zero point on a search result is bound to be the most direct and accurate answer to a search query.

So when users find the answers they need directly from a search engine, it might be insightful and satisfying enough to make them click away and move on with their day.

When people don't click through to your website but stay on a search engine to find answers, doesn't that just benefit the search engine? Of course, search engines, like all websites, want users to stay as long as possible to drive users to advertising and eventually become their favorite search engine.