Within your strategy, These campaigns will have specific objectives that also align with your overall goals. This could be anything from telling customers about a new product whatsapp saudi arabia launch to increasing revenue by promoting a limited-time offer.
But, how do you make sure an email campaign is as effective as it can be and complements your email marketing strategy? Yes, you could send out ad hoc emails and as long as they’re relevant and on-brand, you may see some positive results. But, if you haven’t planned your campaign to be part of your overall strategy, it’s unlikely to wield the results you might hope for.
There is no one-size-fits-all approach to email marketing. For example, it would be wrong to assume a B2B medical equipment company would need the same email marketing strategy as an events company. While we can’t tell you the exact steps you can take to improve your strategy, we can go into how you can find that out for yourself. So, we’re going to dive into all the key points and considerations for creating an email campaign that slots perfectly into your marketing strategy.
What is email marketing?
So, what is email marketing and how does it work? It’s the process of sending email communication to customers who have opted into your email marketing list. It complements your digital marketing strategy and ensures an omnichannel experience. With the data you’ve collated on individual customers, you can send highly personalised and relevant emails to each customer, to increase engagement, decrease unsubscribe rates and give your revenue a much-needed boost.
That’s an email marketing strategy, but what is an email campaign? Well, it’s a specific email or sequence of emails that fit within the strategy to serve a specific purpose. This could be to increase revenue, reengage previous customers or launch a new product.