l email initiative actually

[muniyaakter]

You may have heard many times the question: “Is email dead?” Rest assured, the answer is still no. Email is very much alive! In fact, the email channel is one of the most efficient and measurable channels in your marketing mix, with an average return on investment (ROI) of $36 for every $1 spent, according to Litmus. Email (and increasingly SMS, which goes hand in hand with email) is an essential part of your digital marketing strategy. It allows you to engage with your audience, educate them on your product offering,


convert prospects to paying customers, re-engage those who may iran number screening have fallen out of love with your brand, and keep them coming back to your website. This all sounds pretty amazing, and it is — but in order to reap the many rewards of email, it’s critical to recognize that email is more than a one-person job. A successfu demands a team effort. Here’s why you need an email team and what goes into building an effective one. Why you need an email marketing team Your email program’s ROI return on investment will depend on a lot of factors, including the size of your audience, the types and frequency of communication, the level of personalization, and more.